| PPC Marketing Service |
Basic |
Advanced |
| Monthly Management Fee ( One Website & One PPC platform) |
Starting $290 or 15% of Spend whichever is higher |
Starting $790 or 15% of Spend whichever is Higher. |
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| Minimum Project Duration |
3 months |
NA |
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| One Time Set Up Fee |
$490 |
$750 |
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| Free Advertising Up to $100(depending upon availability) |
Available for $50 |
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| Services Included |
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| Business Objective Understanding & Consultation |
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| Keywords Management |
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| Keyword Research & Bid Management |
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| Negative Keyword Filtering |
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| Different Keyword Match Typing & Optimization |
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| Competitor Research & Competitor Benchmarking (3 competitors of client's choice) |
Available for $100 per Report |
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| Ad Copy Management |
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| Initial Ad Copy Research & Ad Copy Setup |
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| Split A/B Testing |
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| 1 pack of Banner Ads Creation & Implementation (10 Banner Ads per pack) |
Available for $75 (per pack) |
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| Conversion Tracking Set Up & Implementation |
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| Conversion Tracking Setup |
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| Integration of Conversion Tracking Scripts on Website (one time) |
Available for $50 |
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| Landing Page Management |
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| Landing Page Analysis & Consultation |
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Email-based Landing Pages Design & HTML Development
Completing the RFI (Request for Information) form will send an Email to “your Inbox” and a “Thank You” page to the Visitor. |
$300 per Landing Page* |
Up to 2 Landing Pages* |
| *Integrating Landing Pages with a database will be assessed and setup as a separate project and will be charged for separately. |
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| Google Analytics Setup & Management |
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| Google Analytics Profile Setup |
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| Goals Setup |
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| Advanced Filters Setup |
Available for $40 |
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| Funnels Setup & Tracking |
Available for $50 |
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| Integration of Google Analytics Script on the Website (20 pages max.) |
Available for $100* |
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| *Subject to Integration taking max of 6 Hours of a Developer's Time |
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| Reports Configuration & Management |
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| Conversion Reporting |
Fortnightly |
Weekly |
| Custom Weekly Reporting & Consultation |
Avialable for $100 per month |
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| PPC Platforms |
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| Platforms Covered- Ad Words, Yahoo Search Marketing, MSN Ad Center, Facebook etc. |
Any 1 Platform |
Any 1 Platform |
| Additional PPC Platforms for the same Website for which the initial PPC Platform was set up.
For example if for website abc.com, Google Ad Words is set up. Set up of Yahoo Search Marketing or MSN Ad center(Bing) etc for website abc.com will be covered under Additional Platforms. |
Set up Fee of $490 + Monthly Campaign Management Fee of $300 or 15% of Spend, whichever is higher. |
Set up Fee of $450 + Monthly Campaign Management Fee of $450 or 12% of Spend, whichever is higher. |
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| Phone Support |
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